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He added: "We use Facebook to ask people what kind of products or features they would like and run polls on it. It might not be a scientific experiment but it soon gives us some pointers, plus it builds up trust in our brand and develops our relationship with customers." Further, he predicts that the housing market could be one of the business areas they will expand into in the future, perhaps developing online products allowing customers to use a digital signature to sign a housing contract. Sandsgaard firmly believes productivity levels rise through the adoption of digital technology. "Digital technology is twofold. It makes the working day easier and more efficient and save companies time and money, and it foster innovation and create whole new values. "It can involve everything from monitoring when a forklift truck comes and goes at the warehouse to the shopping habits of customers and which products are sold together at which time of the day." Not taking advantage of our constant digital footprints, allowing the information to lie dormant is a wasted opportunity, he said, one which could be used to improve products and services." TCS' Global Trend Study, 'The Road to Reimagination', looks at how European companies are using digital technology to improve their business and relationship with customers, and highlights recommendations for digital success. Contact Email: nordic.office@tcs.com Nordic online purchases in one month Nordics hold in the Network Readiness Index 21.4 5 of top 20 places million Source: World Economic Forum, 2014 Source: TNS Gallup, 2013

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