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IMPORTANCE OF DIGITAL INITIATIVES TO COMPANY SUCCESS OVER NEXT FIVE YEARS IN EUROPE EUROPEAN SPEND ALLOCATIONS (2014-2017) ON DIGITAL INITIATIVES BY BUSINESS FUNCTION www.tcs.com/stateofdigital Of some importance 27 % Of major importance Other Distribution Manufacturing, Production Customer Services, Support (After-Sale) R&D 57 % 6.9 % Sales 17.2 % Marketing 23 % 10.2 % 11.9 % 16.4 % 14.3 % Of little or no importance 4 % Most important factor 11 % EUROPEAN MEAN AND MEDIAN SPEND ON DIGITAL INITIATIVES Millions $ Millions $ 2014 2017 83.4 106.8 Mean Median 20.6 22.9

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