Raconteur

Cloud for Business 2018

Issue link: https://raconteur.uberflip.com/i/1060466

Contents of this Issue

Navigation

Page 11 of 15

12 CLOUD FOR BUSINESS CLOUDSOURCING Listen to the sound coming from the cloud A s we enter what is widely billed as another gener- ational shift in comput- ing, we are adopting the cloud-computing model of net- worked datacentre IT to drive the way all our software applications work. From this wider, deeper, thicker and altogether more algo- rithmically intelligent backbone, we can build crowdsourced knowledge bases that far outstrip any previous notions of learning and intelligence, however encyclopaedic they may have been. Crowdsourcing in the cloud era, or cloudsourcing, gives us the chance to connect mass information streams that come together in new ways. How we now start to apply the sound of the crowd in the cloud to our oper- ational business models is crucial. Applications designed to exploit crowd knowledge in the cloud are many and multifarious. Take soil erosion issues for want of a seem- ingly random but extremely rele- vant example. If walkers, trekkers and other out- door types are suitably targeted and engaged, their collective presence can represent great environment value. Where cliff edges are crum- bling away, local authorities can post signs encouraging walkers to snap pictures with their smartphones and upload them to a website. That website isn't just a page on the internet; it's just how it renders graphically. It is actually a cloud database sitting on a server in a datacentre that can be programmed with image analytics software to track where the landscape is chang- ing. In this scenario, the crowd and the cloud are helping to protect your weekend walks and picnics. The cloud-based collective hive- mind concept has an extremely logical application in business too. Major software vendors are now working to create what we could call templates for business deci- sion-making. The knowledge dis- tilled into these architectural ref- erence models represents a new type of playbook for other custom- ers to use and apply to their own business models. One customer doesn't actually get to physically see the customer details or individual data values that other users will have fed into these templates, all that is appro- priately anonymised and obfus- cated in the interests of govern- ance and compliance. The theory is that one clothing manufacturer or retailing specialist, for example, should be able to learn from the cloud-based crowdsourced data f lows that another manufacturer or retailer has experienced. Where it becomes even more interesting is when clothing retail- ers start to apply operational model efficiencies learnt from oil rig operators, cake bakers, holi- day companies and so on. There are many levels to business and cross-pollination through the ADRIAN BRIDGWATER The opportunity to use the cloud to crowdsource knowledge could be an important factor in the technology's next phase of growth

Articles in this issue

Links on this page

Archives of this issue

view archives of Raconteur - Cloud for Business 2018