Raconteur

Artificial Intelligence for Business 2019

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A I F O R B U S I N E S S 12 ATLAS The Intelligent Workspace that gives your users intuitive access to knowledge, empowers frictionless contribution and drives the collective intelligence of your organisation. Fully integrated with Office 365. Bridging digital worlds across classic and modern SharePoint, Yammer, Teams, Groups and more. Smart tooling leveraging industry strength AI. Modular framework and pricing designed for fast adoption and ROI. Award winning UX. Outstanding analytics and usage reporting with Power BI integration. One platform to support your many digital portals. When your workspace feels out of kilter, let Atlas bring your organisation back and spinning on its proper axis Atlas - The Intelligent Workspace when an intranet is not enough Get in touch to start the journey UK: +44 (0)20 33 769 500 | US toll free: +1 833-444-4058 | info@clearpeople.com | clearpeople.com/atlas "Like many professional services organisations, we were struggling with content management and knowledge sharing. This traditional challenge was heightened by three factors: the incredible islands of content and knowledge held broadly in the legacy brands; the fact that one in five employees has been with the company for less than a year with millennials being the largest workforce demographic; and the workforce becoming much more mobile." Bryan Ackermann, CIO, Korn Ferry by 23.40 the tilt of the Earth's spin axis FILMMAKER Last year, an ad for the luxury car brand Lexus boosted sales in Europe by 35 per cent more than expected. The ad showed a craftsman finish- ing his work on the ES sedan before watching it go out into the world. The car's just about to crash dramat- ically when the automatic emergency braking system cuts in, saving it from destruction. The ad was directed by Kevin Mac- donald, director of The Last King of Scotland and W hitney, but was written by an AI developed by creative agency The&Partnership London and market- ing technology firm Visual Voice, and based on IBM Watson. MUSICIAN Musicians have a lways experimented with technolog y, and composition is no exception; severa l companies have created A I-based systems that can write shor t pieces of music. Open A I's MuseNet, for exam- ple, can generate four-minute musi- ca l compositions with ten different instr uments, and can combine dif- ferent musica l styles from countr y to Mozar t to the Beatles. Meanwhile, IBM's Watson Beat has been given the basic principles of musica l theor y, and can create shor t pieces of music when provided with a few seconds of melody and instr uc- FURNITURE DESIGNER This summer, furniture company Kartell will start selling a new plastic chair designed by Philippe Starck – with some help. The system used – not, perhaps, strictly an AI – was a generative design FRAGRANCE DEVELOPER Developing new fragrances is about more than creating the next Chanel No 5; they're used in everything from deodorant to washing powder and air fresheners. And while the high retail price of a designer perfume makes expensive ingredients cost-effective, this isn't the case when it comes to fabric conditioner. As a result, fragrance producer Symrise teamed up with IBM to cre- ate Philyra, a machine-learning sys- tem that sifts through hundreds of thousands of formulas and thousands of raw materials. It can access fra- grance formulas, data about fragrance families – fruity, oriental or f lowery – and historical data, helping iden- JOURNALIST The Washington Post has a broad remit and a well-staff ed newsroom, but nat- urally lacked the resources to cover every single high school football game in the area. That is, until it put its AI reporter Heliograf on the case. Based on data supplied by high school football coaches, the system identifi es what's important, matches it to a template, and then publishes short reports across several platforms. Similarly, the Associated Press has used robots to automate some of its earnings coverage, and says that AI has freed up 20 per cent of reporters' time, while at the same time cutting the error rate. Bloomberg does the same, with around a third of its coverage having been produced with the help of automation. And the Los Angeles Times uses sim- ilar technology to publish earthquake alerts, sometimes within minutes of the shaking starting. So far, AI isn't producing longer-form articles on its own, but it is already helping journalists to do so. Forbes, for example, has a content management system called Bertie that suggests real- time trending topics to cover, appro- priate imagery and even compelling headlines. Emma Woollacott When AI gets creative Artifi cial intelligence is shaking up the world of work, automating out routine tasks and freeing workers to concentrate on the more creative elements of their job. But it can often be surprisingly good at mimicking human creativity, and with varying levels of human involvement is now making inroads into new areas of work C R E A T I V E I N D U S T R I E S Watson was fed data on 15 years' worth of successful car ads, as well as those for other luxury brands, along with data on human emotional intelligence and intuition. It opted for limited dialogue and certain vis- ually appealing scenes: for example, a winding road with trees on one side and water on the other. "I thought I'd be writing an ad with the assistance of AI. Instead it took over and wrote the whole script," says Dave Bedwood, creative partner at The&Partnership. He does, though, describe the story as "charmingly simplistic" – it seems there's room for human beings in the process still. tions on mood, genre and tempo. Writing longer pieces of music is a ta ller order for an A I, thanks to the sheer level of complexity involved. Multiple motifs and phrases, repe- tition and rhy thm based on relative distances and recurring inter va ls, rather than absolute timing, a ll pres- ent problems. Google's Music Transformer, par t of its Project Magenta, is aimed at overcoming these problems through the use of 'relative attention', focus- ing on relationa l features. W hen given Chopin's 'Black Key Etude' as a star ting point, it was able to produce a song including many of the origina l piece's motifs that was consistent in style throughout. software platform from Autodesk. Supplied with initial design goals, along with parameters such as materi- als, manufacturing methods and cost constraints, the software explores all the possible permutations of a solu- tion to generate design alternatives. It tests and learns from each iteration what works and what doesn't. "As the relationship between the two matured, the system became a much stronger collaborative partner, and began to anticipate Starck 's pref- erences and the way he likes to work," says Mark Davis, senior director of design futures at Autodesk. The final result, a sleek and stream- lined dining chair with a comfortable seat, has itself been named 'AI'. In the later stages of the design process, there was signif icant human involvement – not least because the Autodesk sof tware had diff iculty ma king the chairs stackable. Nor were a ll its designs par ticularly beautiful. However, says Mr Starck, "AI is the first chair designed outside of our brain, outside of our habits of thought." tify patterns and new combinations of ingredients. "Philyra's understanding of con- sumer preferences and knowledge of formulas and ingredients led to new fragrance combinations, which allowed our perfumers to accelerate the creative design process and focus on perfecting the final products," says Alexandre Bouza, marketing direc- tor of Brazilian cosmetics manufac- turer O Boticario, one of Symrise's customers. The resulting two fragrances, including one designed specifically for Brazilian millennials, are set to come to the market this year. Symrise is also planning to introduce Philyra into its Perfumery School to help train the next generation of perfumers. Lexus HQuality/Shutterstock Brian A Jackson/Shutterstock Symrise Kartell

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