Raconteur

Insight Economy 2019

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2 9 / 0 7 / 2 0 1 9 I N D E P E N D E N T P U B L I C A T I O N B Y # 0 6 0 9 R A C O N T E U R . N E T We know what makes business decision-makers tick. How do we know? Because we surveyed 2,000 b2b decision-makers across Europe, the USA and China to find out. We studied the factors that influence buying decisions and analysed the importance of emotion in driving buyer behaviour. What did we find out? Remarkably, 56% of the final b2b purchasing decision is based on emotional factors. Sure, b2b brands still need to satisfy customers' rational needs and wants to enter the initial consideration set. Yet within the final supplier choice, it's emotion that prevails. Read the full results today! Our brand new 2019 "State of B2B" report – Winning With Emotion: How To Become Your Customers' First Choice - provides an invaluable guide on how b2b brands can develop a stronger emotional connection with their customers and win more business. To find out what makes your target audience tick, get in touch with the world's leading b2b market research specialists. DOWNLOAD THE FREE REPORT TODAY: http://b2bint.nl/emotions www.b2binternational.com

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