Raconteur

Insight Economy 2019

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2 9 / 0 7 / 2 0 1 9 I N D E P E N D E N T P U B L I C A T I O N B Y # 0 6 0 9 R A C O N T E U R . N E T Delivering new insights with data science and market research. To find out more about how we can help you please contact Matthew.Rice-Haynes@UnlimitedGroup.com tel. 01962 842211 walnutunlimited.com realiseunlimited.com Companies have utilised data analytics and market research in silos, but they are now entering a new phase, desiring that their insights are blended to achieve true behavioural understanding. Bringing together the "what" and the "why" of customer behaviour is the only way to create clarity. FUTURE BEHAVIOUR Actual feel NEUROSCIENCE Actual behaviour DATA SCIENCE Actual say MARKET RESEARCH B E H A V I O U RA L E C O N O M I C S T h e o r et i c al be h a v i o u r

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