Issue link: https://raconteur.uberflip.com/i/1191330
1 2 / 1 2 / 2 0 1 9 I N D E P E N D E N T P U B L I C A T I O N B Y R A C O N T E U R . N E T # 0 6 3 8 BRAND REPUTATION & RISK THE CASE FOR A CHIEF BRAND OFFICER IS IT POSSIBLE TO 'RETROFIT' PURPOSE? 10 03 PREDICTING AND PREVENTING THREATS 14
