I N D E P E N D E N T P U B L I C A T I O N B Y R A C O N T E U R . N E T
2 9 / 0 1 / 2 0 2 0 # 0 6 4 3
PERSONALISATION
WHY YOUR STRATEGY
NEEDS A SHAKE-UP
PROS AND CONS OF AI
STYLISTS IN FASHION
06 03
DATA, DECEPTION AND
DARK PATTERNS ONLINE
10
D2C strategies yield 5:1 ROI on marketing channel spend.
Established high street brands are championing this strategy alongside
digital natives.
Read how on Page 11