I N D E P E N D E N T P U B L I C A T I O N B Y R A C O N T E U R . N E T
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PERSONALISATION
WHY YOUR STRATEGY
NEEDS A SHAKE-UP
PROS AND CONS OF AI
STYLISTS IN FASHION
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DATA, DECEPTION AND
DARK PATTERNS ONLINE
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D2C strategies yield 5:1 ROI on marketing channel spend.
Established high street brands are championing this strategy alongside
digital natives.
Read how on Page 11
