Raconteur

Personalisation 2020

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I N D E P E N D E N T P U B L I C A T I O N B Y R A C O N T E U R . N E T 2 9 / 0 1 / 2 0 2 0 # 0 6 4 3 PERSONALISATION WHY YOUR STRATEGY NEEDS A SHAKE-UP PROS AND CONS OF AI STYLISTS IN FASHION 06 03 DATA, DECEPTION AND DARK PATTERNS ONLINE 10 D2C strategies yield 5:1 ROI on marketing channel spend. Established high street brands are championing this strategy alongside digital natives. Read how on Page 11

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