Raconteur

Brand and Reputation

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Brands must listen to customers – or die Balancing the push and pull of marketing Building brand and growing reputation Business must get social to combat enemies 03 04 06 10 Two-way conversation between companies and consumers, either online or off, is an opportunity for brands to thrive Effective marketing is a combination of pushing awareness and engagement Successful companies manage their reputation while investing in the brand Companies are gradually ditching decades of one-way communication BRAND & REPUTATION Independent publication by 24 / 03 / 2015 # 0312 raconteur.net

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