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Future of Market Research

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Radical rethink uses tech to find the answers Telling a story to bring research findings to life Does home or away score the best results? Learning to expect the unexpected in business 03 08 13 14 Technology has opened up new opportunities for market research and may have changed consumers' attitudes to analysis of their behaviour Once upon a time, market research was about clipboards and answers to quick questions, now it's more in-depth analysis Is the best way to conduct market re - search with an in-house team or should you outsource to specialists? Predictive analysis can extract trends from data, but some major events are simply unpredictable Independent publication by 28 / 07 / 2015 # 0328 raconteur.net FUTURE of MARKET RESEARCH

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