Success should be measured
by the experience of app users
MOBILE APPS ARE SET TO
REVOLUTIONISE BUSINESS
USER EXPERIENCE
DEFINES QUALITY
HOW TO BUILD AN APP
AND STAY ON BUDGET
APPS ARE CHANGING
MOBILE MARKETING
Apps personalise ad campaigns,
making marketing more effective
Apps are transforming the way we live – and how we work
There are ways of getting value
for money from the best apps
03
04 06 08
THE APP ECONOMY
27 / 04 / 2016 INDEPENDENT PUBLICATION BY #0373
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