Raconteur

The App Economy

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Success should be measured by the experience of app users MOBILE APPS ARE SET TO REVOLUTIONISE BUSINESS USER EXPERIENCE DEFINES QUALITY HOW TO BUILD AN APP AND STAY ON BUDGET APPS ARE CHANGING MOBILE MARKETING Apps personalise ad campaigns, making marketing more effective Apps are transforming the way we live – and how we work There are ways of getting value for money from the best apps 03 04 06 08 THE APP ECONOMY 27 / 04 / 2016 INDEPENDENT PUBLICATION BY #0373 raconteur.net

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