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Insight Economy

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01 / 09 / 2016 INDEPENDENT PUBLICATION BY #0397 raconteur.net Marketers are delving into how the brain processes information DOING BUSINESS WITH FACTS NOT FICTION GETTING A SLICE OF NEUROSCIENCE SELLING WHAT IT MEANS TO BE BRITISH FLY ON THE WALL SEES AND HEARS ALL Researchers conducting ethnographic studies are watching consumers Business leaders should base their decisions on data and analytics Semiotics can help brands sell their products and services 03 06 13 14 THE INSIGHT ECONOMY

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