Future of Packaging Special Report 2016

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Discovering a business case for sustainability Sustainable packaging is not an oxymoron – to embrace it as part of the solution, not part of the problem, is good for resilience on a resource-poor planet. But is it good for business? Will it make money? SUSTAINABILITY JIM McCLELLAND REDUCTION COMPOSITION SAFETY PACKAGING CONSUMER ATTITUDES TOWARDS FOOD PACKAGING AND THE ENVIRONMENT (%) CONSERVATION COMPLIANCE BARRIERS TO CONSUMERS ENVIRONMENTALLY SUSTAINABILITY THROUGH THE PACKAGING EFFICIENCY ENERGY EFFICIENCY FUNCTIONALITY WATER CONSUMPTION 24 23 3 4 25 47 50 34 37 31 34 24 31 26 37 13 39 11 36 11 30 14 21 9 1 1 2 5 4 4 12 2 24 18 17 13 17 12 7 49 Packaging waste (million tonnes) UK PACKAGING TOTAL Greater cost 44% Lack environmental products 33% CLOSED LOOP 10.38 Packaging (million tonnes) G iven the megatrend of urbanisation, packaging is simply an everyday essential of modern liv - ing and an asset to development, according to Jane Bickerstaffe, director of INCPEN, the Industry Council for research on Packaging & the Environment. "The human race could not exist today without packaging," she says. "Over 50 per cent of people (70 per cent in Europe) now live in urban are - as, so food and other products have to be produced remotely and, protected by packaging, transported to them." Placed in this wider sustainability context, negative perceptions about packaging impacts are just plain wrong, argues Nicholas Mockett, head of packaging M&A, at Moorgate Capital. "It is a fallacy that pack - aging is bad for the environment. Packaging is a green technology," he says. "For example, packaging makes food live longer and typically has only a fraction of its carbon foot - print. Moreover, most packaging can be recycled." However, it appears the public is not listening. Increasingly con - scious of the most visible impacts of packaging waste on local and ma- rine environments, namely street litter and ocean plastic, consumers demand more or rather, less. Source: PolyOne 2015 Source: Lightspeed GMI/Mintel 2016 M A TE R I A L S DE S I G N • Down-gauging • Scrap avoidance • Prototyping • Elimination of secondary packaging • Lower temperature • Higher volume • Faster cycle time • Right-sized equipment • Shelf life • Integrity • Protection • Lower requirements • Closed-loop system • Proper disposal • Recyclability • Storage/shipping optimisation • Lightweighting • Proper resin identification coding • Responsible package labelling • BPA free • No hazardous substances • Leachables/extractables testing • Standards compliance • Accepted in municipal recycling • Appropriate for industrial composting • Mineral fillers • Lower-density resins • Foamed resins • Customer scrap • Post-industrial material • Post-consumer material • Biobased • Biodegradable • Recyclable • Compostable • Recycled content - Post-industrial - Post-consumer PR OCE S S I N G RE CO V E R Y Retailers should provide more help with recycling I'd like to see more products sold in refill packs It's not always clear which parts of packaging are recyclable I'd be interested in packaging that can be composted I'd be interested in finding out more about recycling It's more important to reduce packaging waste than food waste I'd like to compare different types of environmentally friendly packaging I wouldn't know what to do with biodegradable packaging Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree Waste (million PAPER GLASS PLASTIC 0.71 WOOD 0.44 METAL Aluminium and steel 0.81 0.46 OTHER 0.02 0 FUTURE OF PACKAGING raconteur.net 08 RACONTEUR 27 / 10 / 2016

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