Raconteur

Brand and Reputation Management Special Report 2016

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CROSS MEDIA DIRECT MAIL DIRECT MARKETING DATA MANAGEMENT Time to consider what signals of change mean for business IT'S FAR TOO IMPORTANT TO LEAVE TO CHANCE LEARN LESSONS FROM TRUMP DISASTERS OUT OF A CRISIS… BE PREPARED FOR ONLINE CRITICS Executives must be ready to respond with a human touch Companies need a social media strategy to protect their brand How a leader handles a crisis can make or break a brand 03 06 08 15 BRAND & REPUTATION MANAGEMENT 13 / 12 / 2016 INDEPENDENT PUBLICATION BY #0426 raconteur.net

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