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Customer Experience and Loyalty Special Report 2017

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29 / 03 / 2017 INDEPENDENT PUBLICATION BY #0442 raconteur.net www.confirmit.com Drive Real Business Results Through Multi-Channel Voice of the Customer Richer Insights | Smart Decisions | Faster Reactions 5.0 4.3 3.6 CUSTOMER EXPERIENCE & LOYALTY IMPROVING SERVICE IS STILL THE KEY TO SUCCESS Top customer service gives companies an edge in competitive markets 03 NAME-CALLING AND CHEEKY CLAIMS Taking on a rival business with aggressive comparative advertising grabs attention 12 GET PERSONAL AND INCLUDE FAMILY The drive to personalise consumer offers is moving to include the wider family 11 Recommend Re-order Check in Rate

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